When you purchase a beverage online or in a store, what is important to you?
Not Important at all Slightly Important Important Fairly Important Very Important No Opinion
The brand's mission and values align with yours.
The taste of the product.
The brand gives back to the community in service and charitable contributions.
Price of the product.

The brand's mission and values align with yours.

The taste of the product.

The brand gives back to the community in service and charitable contributions.

Price of the product.

What are your thoughts on a brand that combines coffee and spirituality?